“Be aware of danger – but recognize the opportunity.” John F. Kennedy

Pragmatic tools and practices for company-building.

Danger helps founders and operators approach fundraising at pre-seed and seed stages of their company-building journey.

We help orient your fundraising around a set of goals or milestones for the particular phase of the journey. We work with founders and leadership to match the expectations of potential investors and facilitate storying telling to demonstrate progress so that investors perceived the business as less risky when raising additional investment capital.

We do this by providing practical resources and tools to support early-stage founders and operators from spreadsheets to advisory services. We customize educational programs, coaching programs, masterclasses and one-on-one discussions with a team that has been the founders and funders of early-stage and exited companies.